Medical Practice Marketing Strategies
Interested in taking your Push Health practice to the next level? Targeted medical practice marketing can help bring new patients to your practice in a way that creates long-term value for your healthcare services. While getting started on marketing your medical practice might seem intimidating, there are many simple ways to get started advertising your medical practice on Push Health. We've assembled a list of healthcare marketing tactics that have been used by other medical providers to increase their private practice income.
Free Marketing Strategies
Become a Topic Expert
In this day and age, most people turn to the internet as their initial resource to answer their medical questions. Because of this, the web offers a wide range of opportunities for medical experts to become topic experts on specific conditions. From blogging to making videos, medical providers who become experts on topics such as asthma, eczema and other skin conditions, treatment for STDs and urinary tract infections or drugs such as Mounjaro, Ozempic, Wegovy and Zepbound or can broaden their patient followers and increase the size of their practice 24/7.
Help A Reporter Out (HARO)
HARO is a great way to get referrals and links to your practice website. Sign up as a source for free at helpareporter.com and fill out the required information. After you are signed up, you will receive an email several times a day with requests for quotes from reporters about various topics, including health ones. Respond quickly with helpful information and you might get quoted and a link to your practice website.
Partner With Local Organizations
One advantage that medical providers have where they live is the ability to target local employers, schools, and other organizations and become the go-to provider for group healthcare services. Is there a local company or organization that would benefit from your services? From minor urgent care needs to screening lab testing, medical providers can build relationships with organizations and serve them on a recurring basis.
Get Referrals From Partners
What other businesses are already serving customers that would fit well with your practice and can recommend your service? Here are some examples:
- Pharmacies who need a referring medical provider for walk-in patients
- Travel agencies that can recommend patients to provide acetazolamide or malaria medication for trips
Create a YouTube Video / Channel
YouTube is said to have more than 200 million users in the United States and has increasingly become a source of medical information for patients and medical providers alike. You can learn more about creating your own YouTube channel here.
Make TikTok Videos
Patients are increasingly using TikTok for clinical information and to learn more about patient experiences with certain types of medications. In 2022, Australia reported shortages of Ozempic based on videos that went viral on the platform. Learn more about creating your first video on TikTok.
Ask Patients For Referrals
Patient referrals are a strong way to build a medical practice. Satisfied patients accelerate word-of-mouth marketing, making patient acquisition faster and more cost-effective. Sometimes, however, patients might need a slight nudge reminding them that you can provide top-quality care to their friends or family if they would graciously recommend you. It might not work for everyone but it is certainly worth trying to see how it works out.
Paid Marketing Strategies - Popular Options
Facebook Ads enables all kinds of customizations to help people on Facebook connect with your Push Health practice. To learn more about Facebook Ads, click here.
Google Ads enables you to advertise to people who search on Google and partner websites. The good thing about Google Ads is that it lets you customize your ads to target potential patients searching for very specific things. The bad part about Google Ads is that it can take a great deal of time and financial investment to get the ads working appropriately. To learn more about Google Ads, click here.
LinkedIn is typically thought of as a recruiting website but it is also a way to touch people involved with human resources for people who want to target potential employer customers. To learn more about LinkedIn Ads, click here.
YouTube is a great resource for people looking for instruction and advice on a number of topics, including health issues. Through YouTube advertising, you can target people looking at specific health channels and even by topic. To learn more about YouTube Ads, click here.
Paid Marketing Strategies - Less Known Options
Instagram is more focused on the visual side of advertising and opportunities exist to target younger, wellness-focused users with visually appealing and health conscious ads. To learn more about Instagram Ads, click here.
While Google dominates the search market, Microsoft offers another search advertising program known as Microsoft Ads that places ads on Bing and other partner search engines (e.g. DuckDuckGo). While Microsoft Advertising reaches a smaller audience and typically has less overall functionality, some people might find it to be less competitive and deliver better ROI for their Push Health practice. To learn more about Microsoft Advertising, click here.
Snapchat is another way to target audiences who have lower acuity or lifestyle medical needs. Snapchat has an advertising program to reach their community. Learn more by clicking here.
Last updated January 23, 2024. Given the evolving nature of medicine and science, this information might not be accurate and should not be construed as medical advice or diagnosis / treatment recommendations. Please consult a licensed medical provider if you have additional questions. Please call 911 immediately or go to the nearest emergency room if you believe you are experiencing a medical emergency.